About SIMAR
We're here to rebuild trust in Lebanese produce by creating the first local system that links farmers retailers and consumers through real data, honest testing, and simple access to information.
OUR MISSION
SIMAR exists to make clean, tested, traceable food the standard in Lebanon, not the exception.
SAFE FOOD MADE SIMPLE
3 pillars guide SIMAR in its mission to bringing you peace of mind
Independent Lab Testing
Every batch goes through certified laboratories that check for pesticide residues, water quality, and safety risks. The results are linked directly to the QR code so you see exactly what was tested and when.
Smart Farmer to Retailer Matching
We connect farmers and retailers through a fair bidding system that brings better prices for growers and better products for shops. Everyone wins and the food chain stays honest.
Full Traceability from Field to Shelf
One scan shows you where the crop was grown, who harvested it, the tests it passed, and which shop handled it. No blind spots and no hidden steps. Just the full story of your food laid out clearly.OUR VALUES
These values guide every decision we make, from farmer onboarding to testing to how information is shared with you.
Transparency
From field to plate, we ensure that every step of the journey is visible and traceable. Our partners, farmers, and consumers can trust that information is open, accurate, and easy to access.
Fairness
We are committed to creating an equitable marketplace where farmers, retailers, and consumers are treated with respect and fairness. SIMAR ensures that transactions, pricing, and opportunities are balanced, fostering trust and long-term relationships.
Safety
The safety of produce and people is our top priority. SIMAR implements rigorous testing and monitoring to guarantee that all agricultural products meet the highest standards for quality and health, giving consumers confidence in every bite.
Dignity
We believe every farmer and partner deserves dignity and recognition for their work. SIMAR values the contribution of each participant in the agricultural chain, promoting respect, empowerment, and pride in the products that reach consumers.
Accountability
Accountability drives SIMAR’s operations. We take responsibility for every process, from sourcing to delivery, ensuring that promises are kept and standards are upheld. Our commitment to accountability strengthens trust across the entire network.
Empowerment
SIMAR gives farmers retailers and consumers real control. Farmers gain better access to markets retailers get verified suppliers and consumers receive trustworthy products. Each group is equipped with tools and information that allow them to grow make informed choices and thrive.
The SIMAR journey
Step 1
The Farmer
The story begins with the people who grow your food. Farmers enroll in SIMAR, share their practices, and open their fields to independent testing. They get fair prices, real visibility, and the dignity they deserve.
Step 2
The Retailer
Your trusted shop becomes part of the solution. Only verified batches reach SIMAR partnered retailers. Every crate is linked to a batch number and test results so stores can confidently offer clean and traceable options.
Step 3
The Consumer
Yes, that's you! You get the final say. One scan gives you the whole story, from the farmer’s village to the safety checks. No hidden steps, no guessing, just food you can choose with confidence for your family.
OUR PROMISE
No household should ever wonder what they are feeding their families. With SIMAR, the truth is one scan away.